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What is Lydra?  Vist- www.lydra.com.au 

Lydra is a bespoke clutch purse for the individual which draws the eye & captures the imagination! All products are made from pre-loved fabrics such as shirts, bed throws, pillowcases, scarves, table clothes with a strong focus on producing products with the preservation of the environment in mind. Other materials recycled are bike spokes for structural purpose and curtains (soon to be advertising banners) as stiffener inside the clutch. All materials are sourced from OP shops, donations from customers and recently interior designer remnant fabric.

Lydra wins National Student Entrepreneur competition in 2010!

Linda Vydra, founder of Lydra was in the GSEA Student Entrepreneur National finals on October 7th in Sydney held at the PricewaterhouseCoopers. Linda was named the top entrepreneur for Australia and is now being flown to Kansas City, USA to compete against 29 global finalist for $150,000 worth of prizes on Nov 17th.

Click here to download the media realease


The Product Range

The range consists of small / large clutches, metal clutches and coin purses. With future products consisting of travel wallets, iPhone/iPod cases, timber clutches from recycled furniture and wallets.

Unique to the industry

The competitive edge of a Lydra clutch when compared to any other clutch is that you can choose one that specifically suits your style and personality. You know that it is unique to you, as each clutch is one-of-a-kind with its own novel name and description of the garment’s former life whilst having a positive impact on the environment.

 The team

"In order to do something big, start small and start where it counts." - John Erhenfield

Linda has a vision for a better world and through her skills and passion hopes to discover this through fashion. Linda has already had her impact felt being featured in the Melbourne Weekly magazine, singled out for her stance on sustainability and her vision for the future of the fashion industry. Linda is inspired by Japanese great Miyake and his ideals in being the first to collaborate Western and Japanese fashion and his revolutionary ‘Pleats Please’ range.

Linda has a background in Advertising but sought a new direction in her aim for more altruistic endeavors. Linda is currently studying Applied Fashion Design and Technology at RMIT. Linda envisions that through creating Lydra, she will be able to better educate and create awareness about the relevance of sustainable living. Linda Vydra is a name to follow in what will undoubtedly be an exciting future.

Josh O’Meara in collaboration with Lydra has created the timber clutch range. Josh views design as a powerful tool in shaping a better future and is critical of designers who fail to acknowledge it as a force both positive and negative, focusing exclusively on aesthetics. Josh also runs his own project with two friends, 1egg1world to raise a $1million dollars for various charities through uptrading.

 
Mission

We are consumers of the earth and by carefully choosing the products that we purchase we can take a step towards looking after and preserving our environment in which we live and rely.

Lydra’s philosophy follows Newton’s law on physics, that; "weight over time equals force." If enough effort is applied, by enough people, for enough time, success is inevitable.

 
The mission of Lydra is to:

· Reduce the amount of wastage that is going to landfill and therefore simultaneously eliminating the energy and land needed to make virgin materials done through clever adaptive re-use of materials. Redirected from landfill to up-cycling, products such as clutches, wallets, coin purses and other useful accessories are born. Waste is the bio-product of no imagination.

· To educate consumers about the importance of fashion and sustainability working as a collective.  

· Creating handcrafted products that are produced locally and offer an individual product to each customer that represents their personality.

Click here to visit the Lydra website