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Big businesses love to pull out the line about how going green will cost businesses loads of money and how if they did go green the businesses would have no choice but to pass on the costs to the consumers.

But this report prepared exclusively for New Scientist shows that we can radically cut carbon emissions without huge costs to the consumer. Click here to read this article in New Scientist.

Those who campaign for a green revolution are out to destroy our western lifestyles. Such are the cries of opponents of emissions cuts, and their message has political clout: a number of surveys, including one by New Scientist in 2007, have found that the enthusiasm of voters for policies to alleviate climate change falls off as the price tag increases.

However, a new modelling exercise conducted exclusively for this magazine suggests that these fears are largely unfounded. It projects that radical cuts to the UK's emissions will cause barely noticeable increases in the price of food, drink and most other goods by 2050. Electricity and petrol costs will rise significantly, but with the right policies in place, say the modellers, this need not lead to big changes in our lifestyle.

"These results show that the global project to fight climate change is doable," says Alex Bowen, a climate policy expert at the London School of Economics. "It's not such a big ask as people are making out."

Although it is impossible to precisely predict prices four decades from now, the exercise is one of the most detailed examinations yet of the impact of climate change policies on UK consumers. It provides a useful rough guide to our economic future.

Though its results speak directly to the UK consumer, previous research has come to similar conclusions for the US. In June, one study found that if the US were to cut emissions by 50 per cent by 2050, prices of most consumer goods would increase by less than 5 per cent. The findings are also consistent with analyses by the Pew Center on Global Climate Change in Washington DC. "Even cutting emissions by 80 per cent over four decades has a very small effect on consumers in most areas," says Manik Roy of the Pew Center. "The challenge is now to convince consumers and policy-makers that this is the case."

The Intergovernmental Panel on Climate Change recommends that wealthy nations cut their emissions to between 80 and 95 per cent below 1990 levels by 2050 in order to avoid the worst effects of climate change. The UK government aims to reduce its contribution by 80 per cent and leaders of the other G8 nations have discussed following suit. To meet this goal, industries will have to slash fossil fuel consumption, and low-carbon power sources will have to massively expand. Companies will have to pay increasingly higher prices for the right to emit greenhouse gases.